Behind The Scenes: The Producer Of The Fast & Furious Franchise

The individual responsible for overseeing the production of the Fast & Furious film franchise is a key figure in the film industry. This role encompasses a wide range of responsibilities, including assembling the creative team, securing financing, managing budgets, scheduling, and ensuring the smooth execution of the production process. This role is crucial to the success of any major film franchise, as demonstrated by the considerable financial and critical acclaim achieved by this series.

The production of this franchise has involved navigating evolving audience preferences, shifting technological landscapes, and managing escalating budgets. The effective stewardship of this production process is essential for maintaining audience interest and financial viability. The decisions made by this individual often shape the narrative direction, casting choices, and overall tone of each film installment, influencing the franchise's trajectory over time. The ongoing success of the Fast & Furious series speaks volumes to the skills and vision of the producer.

This article will explore the contributions of specific individuals to the franchise, examining their creative approaches and the impact they had on the franchise's growth and evolution, considering factors such as their experience in the industry and their understanding of the target audience. The article will further examine the wider implications of their choices and contributions within the broader context of the film industry.

Producer of Fast & Furious

The individuals responsible for the Fast & Furious franchise's production hold significant influence. Their decisions impact financial success, critical reception, and overall narrative trajectory. Understanding their role requires considering multifaceted aspects of their work.

• Financial management
• Casting choices
• Creative vision
• Risk assessment
• Marketing strategy
• Timeline adherence
• Legal compliance
• Collaboration

Effective financial management ensures sufficient resources for production. Wise casting choices resonate with audiences. A coherent creative vision shapes the franchise's identity, while calculated risk assessment prevents costly errors. Marketing strategies impact box office success. Adherence to production timelines prevents delays. Legal compliance avoids legal entanglements. Effective collaboration among producers, directors, and actors is vital for high-quality output. The successes of various installments demonstrate the importance of considering these aspects when evaluating the "producer of Fast & Furious". For example, a producer's willingness to take risks on casting choices or creative approaches can dramatically impact the franchise's longevity. Conversely, a producer's adherence to tight timelines can ensure the timely delivery of high-quality content, maintaining audience engagement.

1. Financial Management

Effective financial management is paramount for the "producer of Fast & Furious." The franchise's enormous scale demands careful budgeting, meticulous cost control, and strategic revenue projections. This directly impacts the project's viability and ultimate success, influencing everything from casting to special effects.

• Budgeting & Forecasting
  

  The producer must develop precise budgets for each film, factoring in various expenses, from salaries and location rentals to marketing and post-production costs. Accurate forecasting is critical to anticipate potential shortfalls and adjust accordingly. Delays and unforeseen costs can significantly impact the overall budget, highlighting the necessity of a flexible and proactive approach to financial planning.

• Cost Control & Resource Allocation
  

  A key aspect of financial management involves minimizing costs while maximizing efficiency. This entails scrutinizing every expenditure, negotiating deals with suppliers, and optimizing resource allocation across different departments. A producer's ability to control costs influences the film's profitability and ultimately the potential for future installments in the franchise.

• Revenue Projections & Funding Sources
  

  Anticipating potential revenue streams, such as box office receipts, merchandise sales, and streaming rights, is crucial. The producer must explore various funding options and negotiate favorable deals with studios and investors. Maintaining financial stability through diverse revenue streams is essential to ensure continued production and development of the franchise.

• Risk Assessment & Mitigation
  

  The "producer of Fast & Furious" faces various financial risks, from fluctuating market conditions to unexpected production delays. A strategic approach to risk assessment and mitigation is essential to protect the investment and ensure the project remains on track. This may include contingency plans for unforeseen circumstances that could impact the financial health of the entire production.

Ultimately, the producer's financial management skills directly correlate to the long-term health and sustainability of the Fast & Furious franchise. Careful budgeting, diligent cost control, and a keen understanding of revenue potential all play pivotal roles in securing resources for future films and maintaining the franchise's impressive financial performance. The scale of the franchise, with multiple sequels and spin-offs, underscores the importance of robust financial management practices.

2. Casting Choices

Casting decisions are integral to the success of the Fast & Furious franchise and are directly influenced by the producer. The choices made regarding actors impact the franchise's appeal, financial performance, and long-term trajectory. Casting decisions, therefore, are a crucial component of the producer's overall strategy and reflect their understanding of the target audience and the desired narrative arc.

Casting decisions are not solely about selecting actors with box office appeal. The producer needs to assess how well an actor can embody the character's personality and motivations. The "Fast & Furious" franchise, with its emphasis on action, camaraderie, and familial bonds, demands actors who can convincingly portray these traits. For example, the selection of Vin Diesel as Dominic Toretto has been pivotal in establishing the franchise's central character arc and emotional core. Casting decisions that align with the core narrative elements, such as familial bonds and character development, are essential for sustained audience engagement. Casting decisions impact audience reception, shaping their emotional investment in the characters and story. A cast that effectively conveys the intended dynamic of the franchise fosters deeper audience connection and loyalty. Mismatched casting can detract from the emotional resonance and hinder the franchise's appeal.

The producer of the Fast & Furious franchise, through casting choices, plays a vital role in shaping the film's character dynamics and the broader franchise identity. Effective casting choices build the narrative and strengthen the emotional connections of the film and the entire series. Failure to accurately capture the characteristics demanded by the franchise's evolving narratives has potential repercussions in maintaining audience engagement over several films. The lasting success of the franchise relies on aligning casting choices with the series' narrative goals, ensuring consistency and maintaining audience enthusiasm. The producer, therefore, wields considerable influence over the franchise's ongoing success through thoughtful casting decisions that resonate with the target audience and maintain consistent character portrayal across multiple films.

3. Creative Vision

The "producer of Fast & Furious" plays a pivotal role in shaping the franchise's creative vision. This vision encompasses the overarching narrative direction, character development, and the overall aesthetic of each film. A strong creative vision guides the production process, ensuring coherence and consistency across installments while adapting to evolving audience preferences. This nuanced approach requires the producer to consistently balance innovation with maintaining the franchise's core identity.

• Narrative Continuity and Evolution
  

  Maintaining a coherent narrative arc across the franchise is crucial. The producer must ensure that each installment builds upon previous films while introducing new elements. This involves managing plot points, character arcs, and overarching themes, ensuring a sense of progression and avoiding abrupt shifts in the narrative. Consistency in the core themes, like family and overcoming adversity, while introducing fresh challenges and plot twists, is vital for the franchise's longevity. The producer must strike a delicate balance between familiar elements and innovative storytelling to sustain audience interest.

• Character Development and Evolution
  

  The "Fast & Furious" franchise thrives on its characters. The producer must cultivate compelling character arcs, ensuring depth and growth across multiple films. This necessitates thoughtful consideration of how characters evolve in response to plot developments and personal struggles, maintaining authenticity and relatability. The producer's ability to refine character relationships and conflicts directly affects the film's emotional impact and the audience's engagement. Character consistency across films, combined with evolving dynamics within the ensemble, sustains audience connection.

• Visual Style and Tone
  

  The franchise's action-packed aesthetic is crucial. The producer must maintain a visually engaging tone while adapting to evolving cinematic trends and technology. This includes ensuring a consistent visual language, employing appropriate cinematography, and selecting suitable visual effects. The consistency in visual style across the franchise helps retain the franchise's identity, enabling audiences to recognize and appreciate the films within the series. Balancing stylistic innovation with the inherent action-oriented nature of the films ensures the visual presentation maintains a dynamic, recognizable, and exciting feel.

• Maintaining Franchise Identity While Adapting
  

  The producer must carefully navigate the tension between staying true to the franchise's core identity and adapting to shifting audience expectations. This necessitates a deep understanding of the series' strengths and the evolution of the film industry. Flexibility and adaptability are essential to introduce fresh elements and keep the franchise current, while still retaining the qualities that have made the franchise successful. Successfully adapting the core franchise elements to new situations allows for sustained engagement without jeopardizing the franchise's existing appeal.

The effective management of narrative continuity, character development, visual style, and adaptation to changing trends by the "producer of Fast & Furious" are essential for maintaining the franchise's unique appeal and sustained success. These elements combine to create a cohesive and engaging cinematic experience for audiences, reinforcing the overall creative vision and driving financial and critical acclaim. By skillfully weaving these aspects together, the producer ensures that the series resonates with audiences across diverse generations and cinematic tastes.

4. Risk Assessment

Risk assessment is a critical function for the "producer of Fast & Furious." The franchise's scale, complex productions, and reliance on public perception necessitate careful evaluation of potential threats. Effective risk assessment enables proactive mitigation strategies, minimizing disruptions and maximizing the project's likelihood of success.

• Budgetary Risks
  

  The "Fast & Furious" films involve substantial budgets. Unforeseen costs, such as unexpected delays due to weather or accidents, can significantly impact financial projections. Risk assessment involves anticipating potential budget overruns and developing contingency plans to absorb these variations. Examples include establishing realistic project timelines, incorporating buffer periods into schedules, and negotiating flexible agreements with suppliers and contractors.

• Casting and Personnel Risks
  

  High-profile actors and a large crew are integral to the franchise's appeal. Casting conflicts, actor injuries, or sudden departures can jeopardize production timelines and quality. Thorough risk assessment considers the potential for these disruptions and involves contingency plans for replacing personnel or mitigating scheduling conflicts. This includes comprehensive background checks and contractual provisions to handle potential issues.

• Public Perception Risks
  

  The "Fast & Furious" franchise operates within a public sphere. Negative press, controversy surrounding elements of the films, or shifts in audience taste can impact box office performance and subsequent production decisions. Risk assessment involves monitoring public response, anticipating potential criticisms, and preparing strategies to address concerns proactively. This could involve adjusting marketing strategies or addressing criticisms in post-production, if feasible.

• Technological Risks
  

  The series' reliance on advanced visual effects and specialized equipment introduces technological risks. Unexpected technical difficulties, equipment failures, or delays in software updates can hamper production progress. Thorough risk assessment entails identifying potential technical bottlenecks, procuring backup equipment, and establishing fallback strategies for various technical challenges. This also involves anticipating and addressing any technology-related safety concerns.

In conclusion, robust risk assessment is fundamental for the "producer of Fast & Furious." By proactively identifying and mitigating potential threats in all aspects of production, from budgetary constraints to public perception, the producer ensures the ongoing financial viability, creative integrity, and public appeal of the series. The complexity and scale of the franchise demand a rigorous and adaptable approach to risk management.

5. Marketing Strategy

Effective marketing strategy is indispensable for the success of a major franchise like Fast & Furious. The producer, directly or through delegated teams, bears significant responsibility for crafting and implementing the marketing plan that reaches and resonates with the target audience, drives pre-release anticipation, and influences box office revenue. The success of the franchise hinges on the producer's ability to leverage various marketing channels and tactics to maintain audience interest and generate excitement.

• Pre-release Campaign Management
  

  Developing a comprehensive pre-release strategy is crucial. This encompasses various elements: targeted advertising campaigns, strategic media partnerships, leveraging social media platforms, influencer collaborations, and generating buzz through exclusive events and merchandise. The effectiveness of these initiatives significantly impacts pre-release anticipation and subsequent box office performance. Successful campaigns create a strong sense of anticipation for each installment, driving initial interest and setting the tone for audience reception.

• Maintaining Brand Consistency
  

  The Fast & Furious franchise has a specific brand identity built over time. Maintaining consistency in marketing materials, visual aesthetics, and messaging across platforms is paramount. This includes ensuring a recognizable visual style in trailers, posters, and online advertisements. Maintaining this consistency across all marketing efforts creates a strong and cohesive brand impression. The producer must ensure marketing activities align with the core values and attributes established within the series' history to effectively maintain the franchise's recognition and audience loyalty.

• Utilizing Diverse Marketing Channels
  

  Reaching the widest possible audience demands a multi-faceted approach. This includes targeted advertising on various platforms (television, online, print) and exploring emerging digital channels. The producer needs to consider the demographics and preferences of their target audience when choosing marketing channels. The utilization of diverse marketing channels ensures the message reaches potential audiences on a wider scale, increasing visibility and generating wider engagement.

• Adaptation and Response to Public Perception
  

  Public perception plays a significant role. The producer's team must be prepared to adjust the marketing strategy in response to reviews, controversies, or shifts in public opinion. The ability to adapt marketing strategies to account for positive or negative reactions to film elements or characters allows for a proactive approach to manage perceptions and maintain a positive public image. Proactive adjustments help maintain positive sentiment and mitigate negative publicity.

In summary, the producer of Fast & Furious must craft a marketing strategy that is not only creative and engaging but also adaptable to changing circumstances. Success in marketing directly influences audience perception, anticipatory excitement, and the financial success of each installment. A robust, multifaceted marketing campaign is therefore an essential aspect of the overall production plan, contributing significantly to the franchise's sustained success over time.

6. Timeline Adherence

Adherence to production timelines is a critical aspect of the producer's role in the Fast & Furious franchise. Successful film production hinges on meeting deadlines for pre-production tasks, principal photography, post-production editing, and release. Failure to maintain a rigorous schedule can lead to significant financial losses, creative compromises, and reputational damage. Delays can impact actor availability, crew commitments, and the overall quality of the final product. The complexities of film production, including extensive logistical and technical challenges, necessitate strict adherence to timelines to avoid these negative outcomes. Meeting deadlines is not simply a matter of efficiency; it's a core component of maintaining the franchise's reputation for quality and timely delivery.

Real-life examples demonstrate the importance of this. Delays in previous film productions, regardless of cause, often result in budget overruns, requiring substantial additional resources and potentially impacting the overall quality of the film. This is particularly significant in large-scale productions such as Fast & Furious, where maintaining a precise and adhered-to schedule is crucial. Consequently, meticulous planning, efficient scheduling, and consistent monitoring throughout production are paramount to ensure adherence to the production timeline, preserving the project's fiscal health, creative integrity, and overall success. A producer's capacity to manage these complexities, minimizing potential disruptions, ensures the timely delivery of a high-quality product. For instance, a meticulously planned schedule, including buffer periods for potential setbacks, helps navigate unexpected challenges and maintain a consistent output across sequels.

Understanding the direct link between timeline adherence and the producer's role is paramount for anyone involved in film production or interested in the mechanics of successful franchises. Producers must possess strong organizational skills, meticulous planning abilities, and effective communication with various stakeholders to maintain a strict and realistic schedule. The ability to predict and mitigate potential delays, combined with contingency plans, distinguishes effective producers. Adherence to schedules translates to efficient resource allocation, minimizing expenditure on overtime and avoiding potential creative compromises due to time constraints. By effectively managing timelines, producers contribute to the overall success of the franchise and maintain the crucial balance between adhering to deadlines and maintaining artistic quality. This crucial understanding is instrumental in projecting the integrity and consistency the franchise demands. Without this meticulous adherence to timetables, the quality and overall success of the Fast & Furious franchise could be considerably affected.

7. Legal Compliance

Legal compliance is an essential, often overlooked, aspect of a film franchise's production, particularly for a large-scale operation like Fast & Furious. The producer of such a franchise bears significant responsibility for ensuring adherence to various legal frameworks, encompassing contracts, intellectual property rights, licensing agreements, labor laws, and potentially international regulations. Failure to meet these obligations can lead to costly lawsuits, production delays, and reputational damage, directly impacting the franchise's financial health and future viability.

Instances of legal disputes can originate from several sources. Breaches of contracts with actors, crew members, or studios can lead to substantial financial liabilities. Violations of intellectual property rights, such as copyright infringement or trademark misuse, can lead to significant legal action. Furthermore, insufficient adherence to labor laws related to wages, working conditions, and employee benefits can draw legal challenges and significant fines. In the context of a global franchise like Fast & Furious, navigating international regulations and compliance standards becomes increasingly complex. Failure to comply with these complex regulations could expose the franchise to legal issues in various jurisdictions, emphasizing the need for proactive legal oversight.

Maintaining meticulous legal compliance throughout the production process requires a proactive approach, including establishing clear contracts, engaging with legal counsel experienced in film production, obtaining appropriate licenses, and ensuring comprehensive documentation. The producer's foresight in anticipating potential legal challenges, combined with proactive measures to prevent them, is critical. Robust legal frameworks protect not only the franchise's financial well-being but also its reputation. The potential consequences of legal violations are significant, making legal compliance an integral component for any film producer aiming to maintain the long-term success of a major franchise. This commitment to legal compliance fosters trust with stakeholders and guarantees a smooth, ethical production process. Examples of established legal frameworks for managing intellectual property rights, fair use, and compensation are vital to successful production.

8. Collaboration

Effective collaboration is fundamental to the success of a project as complex and multifaceted as the Fast & Furious franchise. The producer, as the central figure coordinating various aspects of production, relies heavily on collaborative efforts. This encompasses a broad spectrum of relationships, including partnerships with actors, directors, screenwriters, production designers, visual effects artists, and the studio. The success of each film hinges on the degree of cooperation and synergy achieved between these diverse groups.

Collaboration within the Fast & Furious franchise manifests in numerous ways. A successful director-producer relationship is crucial for envisioning and executing the creative vision. The producer facilitates communication between the director and other departments, ensuring that everyone is aligned with the overall narrative and aesthetic goals. Likewise, productive collaboration among actors is vital for developing believable and compelling characters, especially within the ensemble cast. The producer often acts as a mediator and facilitator in this process, encouraging collaboration among performers and ensuring that their interactions are both believable and dynamic on-screen. The design team, the special effects artists, and the marketing division also benefit from shared information and understanding, fostered by the producer's leadership.

A critical example of the importance of collaboration is evident in the franchise's evolution. The series's enduring success stems from the consistent ability of producers to adapt and collaborate with a diverse cast of actors who've effectively conveyed the changing aspects of the characters' relationships and motivations. Successfully adapting to these transitions exemplifies the enduring value of collaboration. This collaboration fosters a shared vision, leading to a richer storytelling experience. Furthermore, strong collaboration within the production team can expedite the filmmaking process, minimize potential conflicts, and improve communication across departments, resulting in a more cohesive and timely final product. Conversely, a lack of collaboration can cause friction and lead to production delays, creative disagreements, and potentially compromised narrative cohesion.

Understanding the essential role of collaboration in the Fast & Furious franchise offers practical insights for various creative endeavors. The ability to foster effective collaboration between diverse groups, each possessing specialized expertise, is crucial for achieving shared objectives and maximizing output. This understanding emphasizes the importance of strong communication, clear leadership, and a shared commitment to the project's goals. Ultimately, the continued success of the franchise demonstrates the tangible benefits of embracing collaborative practices, not only within the production process but throughout any creative endeavor.

Frequently Asked Questions about the Fast & Furious Franchise Production

This section addresses common inquiries regarding the production of the Fast & Furious film series, focusing on the key roles and responsibilities of the producers involved.

Question 1: What are the primary responsibilities of a producer in this franchise?

Producers in the Fast & Furious franchise oversee the entire production process. This encompasses financial management, securing funding, assembling and coordinating the creative team, managing budgets, and ensuring adherence to production schedules. They are accountable for casting decisions, maintaining creative consistency across sequels, and overseeing risk assessment and mitigation.

Question 2: How does financial management impact production?

Effective financial management is essential. Precise budgeting, cost control, and accurate revenue forecasting allow for the successful execution of each film. The producer's ability to manage budgets and secure financing directly impacts the feasibility and scope of production elements, such as special effects and cast size.

Question 3: What role do casting choices play in the franchise's success?

Casting decisions directly affect audience engagement. The producer must consider factors beyond box office appeal, such as character portrayal and chemistry between actors, especially in ensemble films. These decisions impact the emotional resonance of the series and its continued appeal. Consistent casting choices within defined character arcs can establish the franchise's identity and audience expectations.

Question 4: How is a creative vision maintained across multiple installments?

Maintaining a coherent narrative and consistent visual style across sequels requires a strong, adaptable creative vision. The producer navigates the delicate balance between preserving established elements and introducing fresh material to keep the franchise compelling and contemporary. This includes the development of characters, storylines, and the evolution of the franchise's tone.

Question 5: What are the key risks associated with producing such a large-scale franchise?

Risks range from budgetary constraints to potential casting conflicts, public perception shifts, and evolving technologies. Effective risk assessment and mitigation strategies are crucial for maintaining production continuity and financial stability. The producer must prepare for potential setbacks and plan for contingencies to ensure the franchise's future success.

Question 6: How does the producer collaborate with other departments?

Successful production hinges on collaboration. The producer must effectively coordinate the efforts of various departments (writing, directing, casting, visual effects, marketing) ensuring consistent execution of the creative vision and efficient management of resources. This demands strong leadership, communication, and clear direction to achieve the ultimate output.

In conclusion, the producer's role in the Fast & Furious franchise encompasses a multifaceted and dynamic set of responsibilities, directly influencing each film's success, creative integrity, and the franchise's long-term viability. These questions explore only a few key elements.

The following section will explore the specific contributions of individual producers to the franchise's development and evolution.

Tips for Producing a Successful Franchise (Like Fast & Furious)

Producing a successful film franchise demands a unique blend of strategic planning, creative vision, and adaptability. This section offers insights gleaned from successful production strategies, highlighting crucial elements for sustained audience engagement and financial success. The following principles are not exhaustive but offer valuable considerations.

Tip 1: Cultivate a Strong Creative Vision. A coherent narrative arc, consistent character development, and a distinctive visual style are fundamental. Maintaining these elements across installments builds a recognizable brand and ensures audience familiarity and investment. The Fast & Furious franchise's enduring appeal relies, in part, on its consistent exploration of themes like family and overcoming adversity, while introducing new plot elements.

Tip 2: Prioritize Effective Budgeting and Cost Control. Large-scale productions necessitate meticulous financial management. Accurate forecasting, proactive cost control, and contingency planning are critical. This minimizes the risk of budget overruns and maintains financial stability for future installments. Careful tracking of expenditures and clear communication with stakeholders are essential.

Tip 3: Implement a Robust Risk Assessment Strategy. Anticipate potential challenges, from unforeseen production delays to shifts in audience taste. Proactive risk management includes contingency plans for various scenarios, minimizing disruptions and safeguarding financial stability. Contingency plans should address various potential production setbacks, including unexpected technical issues or adverse publicity.

Tip 4: Foster Collaborative Teamwork. Collaboration among all production departments (casting, directing, writing, visual effects, marketing) is crucial. Open communication, clear objectives, and shared decision-making processes enhance efficiency and promote a unified creative vision, especially in ensemble productions.

Tip 5: Establish and Maintain a Clear Production Timeline. Strict adherence to schedules is vital to maintaining quality and minimizing delays. Realistic estimations, contingency planning for potential setbacks, and clear communication between departments are essential components for achieving timely delivery. Efficient scheduling and proactive monitoring are key factors.

Tip 6: Embrace Strategic Marketing and Promotion. A robust marketing strategy is essential to generate pre-release buzz and maximize box office returns. Understanding the target audience and employing diverse marketing channels (social media, advertising, promotions) build anticipation and encourage engagement. Consistent branding and adaptation to evolving trends are critical.

Tip 7: Prioritize Legal Compliance. Adherence to labor laws, copyright regulations, and other legal frameworks is crucial. Proactive engagement with legal counsel safeguards the franchise from potential liabilities and protects the long-term interests of the project. Thorough documentation and compliance procedures are critical.

These key takeaways highlight the interconnected nature of success in large-scale film production. Implementing these strategies allows for a greater likelihood of consistent quality, financial stability, and enduring audience appeal across multiple installments.

Successful franchises like Fast & Furious demonstrate that sustained profitability and critical acclaim arise from diligent attention to these crucial aspects of production. Careful consideration of these elements is integral for establishing a strong foundation for a long-term, successful cinematic brand.

Conclusion

The Fast & Furious franchise's sustained success hinges on the effective leadership and strategic decision-making of its producers. This analysis underscores the multifaceted responsibilities of this crucial role, encompassing financial management, creative vision, risk assessment, and collaboration. Careful budgeting, consistent casting decisions aligning with the franchise's established narrative, and proactive risk mitigation strategies have been critical in navigating the complex landscape of large-scale film production. Effective communication and collaboration among diverse departments are essential in ensuring a cohesive and timely production process. The ability to adapt to evolving audience expectations and market trends while maintaining brand consistency is critical. These factors have been instrumental in the franchise's enduring appeal and financial success. A successful producer within this franchise understands the balance between upholding core values and introducing elements that maintain freshness and relevance for the audience.

The enduring success of the franchise stands as a testament to the importance of comprehensive production planning, efficient resource management, and a nuanced understanding of market dynamics. Future endeavors within the film industry can benefit from studying the strategies employed by these producers, recognizing the interconnectedness of these diverse elements in achieving enduring cinematic success. The dynamic interplay of creative vision, financial acumen, and strategic risk-taking are all critical components for achieving prolonged success in the industry. The Fast & Furious franchise serves as a powerful model demonstrating the impact of a meticulous approach to production leadership. Prospective producers should meticulously evaluate the significance of these elements in ensuring the long-term viability and global appeal of their projects.